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Platform-based mobile payments adoption in emerging and developed countries: Role of country-level heterogeneity and network effects
by
Kumar, V.
,
Nim, Nandini
,
Agarwal, Amit
Published in
Journal of international business studies
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Digital marketing ecosystems and global market expansion: current state and future research agenda
by
Nim, Nandini
,
Pedada, Kiran
,
Hewett, Kelly
Published in
International marketing review
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Driving growth of Mwallets in emerging markets: a retailer’s perspective
by
Kumar, V.
,
Nim, Nandini
,
Sharma, Amalesh
Published in
Journal of the Academy of Marketing Science
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Retailing in metaverse: Cryptocurrency and consumer payment choices in virtual reality environments
by
Nim, Nandini
,
Jeong, Yoonsun
,
Felix Martinez, Jessica
,
Smith, Leah
Published in
Journal of retailing
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Cross-border marketing ecosystem orchestration: A conceptualization of its determinants and boundary conditions
by
Hewett, Kelly
,
Hult, G. Tomas M.
,
Mantrala, Murali K.
,
Nim, Nandini
,
Pedada, Kiran
Published in
International journal of research in marketing
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Correction to: Driving growth of Mwallets in emerging markets: a retailer’s perspective
by
Kumar, V.
,
Nim, Nandini
,
Sharma, Amalesh
Published in
Journal of the Academy of Marketing Science
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