Measuring service quality in retail loyalty programmes (LPSQual) by Asiah Omar, Nor, Musa, Rosidah

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The Influencing Factors Affecting Customers’ Willingness to Pay for Green Agricultural Products via E-Commerce Live Streaming: Testing the Moderating Role of Ascription of Responsi... by Wang, Xinyue, Omar, Nor Asiah

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Appraisal factors of sustainable purchase intentions in online shopping platform context: PLS-SEM with theory extensions by Zhao, Ziliang, Omar, Nor Asiah, Zaki, Hafizah Omar

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Negative and positive impact of internet addiction on young adults: Empericial study in Malaysia by Alam, Syed Shah, Hazrul Nik Hashim, Nik Mohd, Ahmad, Maisarah, Che Wel, Che Aniza, Nor, Sallehuddin Mohd, Omar, Nor Asiah

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Relationship between entrepreneur’s traits and cloud computing adoption among malay-owned SMEs in Malaysia by Shah Alam, Syed, Ghani Md Nor, Nor, Helmi Ali, Mohd, Asiah Omar, Nor, Che Wel, Che Aniza

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Determining the Key Factors of Customer-Brand Relationship Investment Dimensions: Insights From Malaysian Mobile Phone Users by Zainol, Zuraidah, Yasin, Norjaya Mohd, Omar, Nor Asiah, Hashim, Nik M. Hazrul Nik

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Branding Strategies for Influencing Voter Citizenship Behavior in Indonesia: The Moderating Role of Psychological Contract Violation by Farhan, Akhmad, Omar, Nor Asiah

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Retail Loyalty Programs in Malaysia: The Relationship of Equity, Value, Satisfaction, Trust, and Loyalty among Cardholders by Omar, Nor Asiah, Alam, Syed Shah, Aziz, Norzalita Abdul

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Social media, relationship marketing and corporate ESG performance by Ye, Xu, Hou, Rong, Wang, Shihan, Omar, Nor Asiah Binti

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Impulsive hotel consumption intention in live streaming E-commerce settings: Moderating role of impulsive consumption tendency using two-stage SEM by Alam, Syed Shah, Masukujjaman, Mohammad, Makhbul, Zafir Khan Mohamed, Ali, Mohd Helmi, Omar, Nor Asiah, Siddik, Abu Bakkar

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Consumers’ responsiveness towards contaminated canned sardine in Malaysia: Does perceived severity matter? by Omar, Nor Asiah, Abdullah, Nor Liza, Zainol, Zuraidah, Nazri, Muhamad Azrin

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Exploring food waste during the COVID-19 pandemic among Malaysian consumers: The effect of social media, neuroticism, and impulse buying on food waste by Lahath, Aishath, Omar, Nor Asiah, Ali, Mohd Helmi, Tseng, Ming-Lang, Yazid, Zaleha

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Applying an Extended Theory of Planned Behavior to Sustainable Food Consumption by Alam, Syed Shah, Ahmad, Maisarah, Ho, Yi-Hui, Omar, Nor Asiah, Lin, Chieh-Yu

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Correction to: Unlocking the link: protection motivation intention in ethics programs and unethical workplace behavior by Jannat, Taslima, Arefin, Shamshul, Hosen, Mosharrof, Omar, Nor Asiah, Al Mamun, Abdullah, Hoque, Mohammad Enamul

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RETAIL LOYALTY PROGRAMS IN MALAYSIA: THE RELATIONSHIP OF EQUITY, VALUE, SATISFACTION, TRUST, AND LOYALTY AMONG CARDHOLDERS / MAŽMENINĖS PREKYBOS LOJALUMO PROGRAMOS MALAIZIJOJE: NUO... by Omar, Nor Asiah, Alam, Syed Shah, Aziz, Norzalita Abdul, Nazri, Muhamad Azrin

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Application of the Tayyib concept among Malaysian muslim consumers: The role of nutrition label by Zainol, Zuraidah, Yahaya, Rusliza, Osman, Juliana, Omar, Nor Asiah

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The Mediating Role of Attitude in the Relationship Between the Extrinsic and Intrinsic Attributes of Japanese Frozen Foods and Consumers’ Intention to Purchase Them: Evidence from... by Omar, Nor Asiah, Lahath, Aishath, Astuti, Rifelly Dewi, Jamaludin, Nurul Atasha, Alam, Syed Shah

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Unlocking the link: protection motivation intention in ethics programs and unethical workplace behavior: Unlocking the link: protection motivation intention in ethics programs and... by Jannat, Taslima, Arefin, Shamshul, Hosen, Mosharrof, Omar, Nor Asiah, Al Mamun, Abdullah, Hoque, Mohammad Enamul

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Application of the Tayyib concept among Malaysian muslim consumers by Zainol, Zuraidah, Yahaya, Rusliza, Osman, Juliana, Omar, Nor Asiah

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Corporate Social Responsibility as the Pathway to Sustainable Banking: A Systematic Literature Review by Siddique, Md. Nur-E-Alam, Nor, Shifa Mohd, Senik, Zizah Che, Omar, Nor Asiah

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