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Celebrity Expertise and Congruence on Consumer Purchase Intentions: Evidence by Nigerian Mobile Telecommunication Companies
by
Onu, Christopher Aja
,
Nwaulune, Jude Chekwume
,
Agu, Emmanuel
,
Bamidele, Ayodeji
,
Adetunji, Olawale Lola
,
Nwankwere, Idowu Aderonke
,
Ayeni, David
,
Ismail, Rufai
Published in
International Journal of Professional Business Review
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CELEBRITY EXPERTISE AND CONGRUENCE ON CONSUMER PURCHASE INTENTIONS: EVIDENCE BY NIGERIAN MOBILE TELECOMMUNICATION COMPANIES
by
Onu, Christopher Aja
,
Nwaulune, Jude Chekwume
,
Agu, Emmanuel
,
Bamidele, Ayodeji
,
Adetunji, Olawale Lola
,
Nwankwere, Idowu Aderonke
,
Ayeni, David
,
Ismail, Rufai
Published in
International Journal of Professional Business Review
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Article
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International Journal Of Professional Business Review
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Celebrities
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Celebrity Congruence
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Celebrity Endorsement
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Celebrity Expertise
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Consumer Behavior
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Consumer Purchase Intention
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Consumers
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