Search Results - Orozco-Gómez, Ma. Margarita

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    The emotional side of price: reference price as a decision maker in consumer purchase

    The emotional side of price: reference price as a decision maker in consumer purchase by Guzmán Martínez, Francisco Jesús, Orozco Gómez, Ma. Margarita

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    Brand personality and purchase intention

    Brand personality and purchase intention by Toldos-Romero, María de la Paz, Orozco-Gómez, Ma. Margarita

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