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Marketing Factors Affecting Physician Choice as Related to Consumers' Extent of Use and Predisposition Toward Use of Physician Services
by
Wotruba, Thomas R
,
Haas, Robert W
,
Oulhen, Herve
Published in
Marketing health services
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Marketing Health Services
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Consumer Attitudes
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Consumer Behavior
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Consumers
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Health Care Industry
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Hypotheses
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Marketing
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Marketing Mixes
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Physicians
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Abi/Inform Global
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