Search Results - Patzer, Gordon L

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  1. 1
    Source credibility as a function of communicator physical attractiveness

    Source credibility as a function of communicator physical attractiveness by Patzer, Gordon L.

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  2. 2
    A Cross-Cultural Investigation of the Ethical Values of Consumers: The Potential Effect of War and Civil Disruption

    A Cross-Cultural Investigation of the Ethical Values of Consumers: The Potential Effect of War and Civil Disruption by Rawwas, Mohammed Y. A., Patzer, Gordon L., Vitell, Scott J.

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  3. 3
    IMPROVING SELF-ESTEEM BY IMPROVING PHYSICAL ATTRACTJVENESS

    IMPROVING SELF-ESTEEM BY IMPROVING PHYSICAL ATTRACTJVENESS by PATZER, GORDON L.

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  4. 4
    Establishing Cross-Disciplinary Marketing Education

    Establishing Cross-Disciplinary Marketing Education by Alden, Scott D., Laxton, Rita, Patzer, Gordon L., Howard, Leslie

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  5. 5
    Consumer ethics in cross‐cultural settings: Entrepreneurial implications

    Consumer ethics in cross‐cultural settings: Entrepreneurial implications by Rawwas, Mohammed Y A, Patzer, Gordon L, Klassen, Michael L

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  6. 6
    Consumer ethics in crosscultural settings

    Consumer ethics in crosscultural settings by Rawwas, Mohammed Y.A., Patzer, Gordon L., Klassen, Michael L.

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  7. 7
    Consumer ethics in cross-cultural settings

    Consumer ethics in cross-cultural settings by Rawwas, Mohammed Y.A, Patzer, Gordon L, Klassen, Michael L

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  8. 8
    Multiple Dimensions of Performance for 30-Second and 15-Second Commercials

    Multiple Dimensions of Performance for 30-Second and 15-Second Commercials by Patzer, Gordon L

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  9. 9
    A Comparison of Advertisement Effects: Sexy Female Communicator vs. Non-Sexy Female Communicator

    A Comparison of Advertisement Effects: Sexy Female Communicator vs. Non-Sexy Female Communicator by Patzer, Gordon L

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  10. 10
    Research Claims That Beauty Is Wallet-Deep

    Research Claims That Beauty Is Wallet-Deep by Patzer, Gordon L

    Published in Marketing news
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  11. 11
    The Physical Attractiveness Phenomena

    The Physical Attractiveness Phenomena by Mazur, Allan

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  12. 12
    The Physical Attractiveness Phenomena

    The Physical Attractiveness Phenomena by Reingen, Peter H.

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  13. 13
    The Physical Attractiveness Phenomena

    The Physical Attractiveness Phenomena by Dawson, Scott A.

    Published in Journal of marketing
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