Search Results - Perrey, Jesko

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  1. 1
    Kapital Kunde – mehr Markterfolg durch Customer Lifecycle Management

    Kapital Kunde – mehr Markterfolg durch Customer Lifecycle Management by Breuer, Peter, Perrey, Jesko

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  2. 2
    Making brands successful: Optimising marketing return on investment

    Making brands successful: Optimising marketing return on investment by Perrey, Jesko, Spillecke, Dennis, Umblijs, Andris

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  3. 3
    Marketing Return on Investment (MROI): Leitgrößen zur Steuerung

    Marketing Return on Investment (MROI): Leitgrößen zur Steuerung by Meffert, Heribert, Perrey, Jesko

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  4. 4
    Marketing Return on Investment (MROI)

    Marketing Return on Investment (MROI) by Meffert, Heribert, Perrey, Jesko

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    Marketing Return on Investment (MROI): Leitgrößen zur Steuerung

    Marketing Return on Investment (MROI): Leitgrößen zur Steuerung by Meffert, Heribert, Perrey, Jesko

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  6. 6
    Erhebungsdesign-Effekte bei der Conjoint-Analyse

    Erhebungsdesign-Effekte bei der Conjoint-Analyse by Perrey, Jesko

    Published in Marketing (Munich)
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  7. 7
    Erhebungsdesign-Effekte bei der Conjoint-Analyse

    Erhebungsdesign-Effekte bei der Conjoint-Analyse by Perrey, Jesko

    Published in Marketing (Munich)
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  8. 8
    The dawn of marketing's new golden age

    The dawn of marketing's new golden age by Gordon, Jonathan, Perrey, Jesko

    Published in The McKinsey quarterly
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  9. 9
    Marketing the Mercedes way

    Marketing the Mercedes way by Perrey, Jesko

    Published in The McKinsey quarterly
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  10. 10
    Measuring marketing's worth

    Measuring marketing's worth by Court, David, Gordon, Jonathan, Perrey, Jesko

    Published in The McKinsey quarterly
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  11. 11
    Boosting returns on marketing investment

    Boosting returns on marketing investment by Court, David C, Gordon, Jonathan W, Perrey, Jesko

    Published in The McKinsey quarterly
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