Search Results - Phua, Yi Xian Philip

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  1. 1
    Body Image, Physical Activity and Sport Involvement: A Study on Gender Differences

    Body Image, Physical Activity and Sport Involvement: A Study on Gender Differences by Leng, Ho Keat, Phua, Yi Xian Philip, Yang, Yifan

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  2. 2
    Athletes as role models during the COVID-19 pandemic

    Athletes as role models during the COVID-19 pandemic by Leng, Ho Keat, Phua, Yi Xian Philip

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  3. 3
    Effect of colours on sponsor recall

    Effect of colours on sponsor recall by Toh, Brendon, Leng, Ho Keat, Phua, Yi Xian Philip

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  4. 4
    Marketing on Instagram: Social influence and image quality on perception of quality and purchase intention

    Marketing on Instagram: Social influence and image quality on perception of quality and purchase intention by Teo, Li Xin, Leng, Ho Keat, Phua, Yi Xian Philip

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  5. 5
    Differences between Gamblers and Non-Gamblers on Sports Betting Websites

    Differences between Gamblers and Non-Gamblers on Sports Betting Websites by Leng, Ho Keat, Phua, Yi Xian Philip, Pyun, Do Young, Kwon, Hyungil Harry, Lin, Yen-Chun

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  6. 6
    An examination of the role of gender in athlete endorsement effectiveness

    An examination of the role of gender in athlete endorsement effectiveness by Ho Keat Leng, Ho Keat Leng, Ho Keat Leng, Yi Xian Philip Phua, Yi Xian Philip Phua, Yen-Chun Lin, Yen-Chun Lin, Andre Richelieu, Andre Richelieu, Shintaro Sato, Shintaro Sato, Sock Miang Teo-Koh

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  7. 7
    An exploratory study of the use of ultrasound in the measurement of anterior tibial translation under gastrocnemius muscle stimulation

    An exploratory study of the use of ultrasound in the measurement of anterior tibial translation under gastrocnemius muscle stimulation by Teng, Phillis Soek Po, Leong, Kah Fai, Yi Xian Phua, Philip, Kong, Pui Wah

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  8. 8
    Para-Athletes as Endorsers: A Comparison of Effectiveness with Able-Bodied Athletes

    Para-Athletes as Endorsers: A Comparison of Effectiveness with Able-Bodied Athletes by Tan, Kai Rui, Leng, Ho Keat, Phua, Yi Xian Philip

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  9. 9
    Effect of Gender and Celebrity Status of Models in Printed Advertisements Promoting Physical Activity

    Effect of Gender and Celebrity Status of Models in Printed Advertisements Promoting Physical Activity by Leng, Ho Keat, Yap, Denise, Thangavelu, Lishanth, Phua, Yi Xian Philip

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  10. 10
    Place branding strategies through Winter Olympic games

    Place branding strategies through Winter Olympic games by Richelieu, André, Lin, Yen-Chun, Leng, Ho Keat, Phua, Yi Xian Philip

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  11. 11
    Cognitive Distortions and Problem Gambling in Sports Betting

    Cognitive Distortions and Problem Gambling in Sports Betting by Phua, Yi Xian Philip, Pyun, Do Young, Leng, Ho Keat

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  12. 12
    Marketing on Instagram

    Marketing on Instagram by Teo, Li Xin, Leng, Ho Keat, Phua, Yi Xian Philip

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