Search Results - Pluntz, Camille

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    “It’s good.” “says who?”: the mediating role of professional legitimacy on the relationship between film-extension performance and changes in directors’ human brand identity

    “It’s good.” “says who?”: the mediating role of professional legitimacy on the relationship between film-extension performance and changes in directors’ human brand identity... by Pluntz, Camille, Pras, Bernard

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  2. 2
    Exploring professional human brand identity through cultural and social capital: a typology of film director identities

    Exploring professional human brand identity through cultural and social capital: a typology of film director identities by Pluntz, Camille, Pras, Bernard

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    Human Brand Identity Types and Dynamics: The Role of Incongruent Extensions and Legitimacy Mechanisms - The Case of Film Directors

    Human Brand Identity Types and Dynamics: The Role of Incongruent Extensions and Legitimacy Mechanisms - The Case of Film Directors by Pluntz, Camille, Pras, Bernard

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