Search Results - Ponikowska-Szmajda, Karolina

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    How does personality affect perception of advertising messages? The Big Five model and advertising responses: a meta-analysis

    How does personality affect perception of advertising messages? The Big Five model and advertising responses: a meta-analysis by Grochowska, Alicja, Młyniec, Agnieszka, Hryniewicz, Konrad, Józefowicz, Elżbieta, Ponikowska-Szmajda, Karolina, Kaczmarek (Ozimek), Agnieszka, Wisiecka, Katarzyna, Ślęzak, Paulina, Krejtz, Krzysztof

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