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Search Results - Prenshaw, Penelope J.
Search Results - Prenshaw, Penelope J.
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The impact of involvement on satisfaction for new, nontraditional, credence-based service offerings
by
Prenshaw, Penelope J
,
Kovar, Stacy E
,
Gladden Burke, Kimberly
Published in
The Journal of services marketing
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Exploring Innovative Teaching among Marketing Educators: Perceptions of Innovative Activities and Existing Reward and Support Programs
by
Albers-Miller, Nancy D.
,
Straughan, Robert D.
,
Prenshaw, Penelope J.
Published in
Journal of marketing education
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UNDERSTANDING THE SATISFACTION PROCESS FOR NEW ASSURANCE SERVICES: THE ROLE OF ATTITUDES, EXPECTATIONS, DISCONFIRMATION AND PERFORMANCE
by
Burke, Kimberly Gladden
,
Kovar, Stacy E
,
Prenshaw, Penelope J
Published in
Advances in Accounting
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An Entrepreneurship Club for Urban Middle School Students: A Charter School Case Study
by
Prenshaw, Penelope J
,
Fender, Blakely F
,
Ebelhar, Kelsey W
,
Culpepper, David H
,
Beeler, Jesse D
Published in
Journal of the Academy of Business Education
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Insights Into The Importance Of Economic Concepts To Other Introductory Business Courses
by
Prenshaw, Penelope J.
,
Taylor, Susan Washburn
Published in
Journal of college teaching and learning
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The impact of involvement on satisfaction for new, nontraditional, credencebased service offerings
by
Prenshaw, Penelope J.
,
Kovar, Stacy E.
,
Gladden Burke, Kimberly
Published in
The Journal of services marketing
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Creativity through Education: A Process for Enhancing Students' Self-Perceptions
by
Gilbert, Faye W.
,
Prenshaw, Penelope J.
,
Ivy, Thomas T.
Published in
Journal of marketing education
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MANAGING STUDENT SATISFACTION WITH NON-BUSINESS CURRICULUM ALTERNATIVES: AN ANALYSIS OF STUDENT PERCEPTIONS WITH STRATEGIC IMPLICATIONS
by
Albers-Miller, Nancy D
,
Prenshaw, Penelope J
,
Straughan, Robert D
Published in
Journal for advancement of marketing education
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Sex-Typing of Leisure Activities: A Test of Two Theories
by
Zinkhan, George M
,
Prenshaw, Penelope J
,
Close, Angeline Grace
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Conference Proceeding
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A Preliminary Assessment of the Effectiveness of Creativity Training in Marketing
by
Gilbert, Faye W.
,
Prenshaw, Penelope J.
,
Ivy, Thomas T.
Published in
Journal of marketing education
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Student Perceptions of Study Abroad Programs: A Survey of US Colleges and Universities
by
Albers-Miller, Nancy D.
,
Prenshaw, Penelope J.
,
Straughan, Robert D.
Published in
Marketing education review
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Good Life Images and Brand Name Associations: Evidence from Asia, America, and Europe
by
Zinkhan, George M
,
Prenshaw, Penelope J
Published in
Advances in consumer research
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