Consumer Pseudo-Showrooming and Omni-Channel Placement Strategies by Gu, Zheyin (Jane), Tayi, Giri Kumar

Advertising and the Transformation of Screen Cultures by Florin, Bo, Vonderau, Patrick, Zimmermann, Yvonne

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Effect of product placement labeling on visual product and brand reception - an empirical eye tracking study by Ronft, S., Friedrich, M. G., Sofiullah, Md

Examining the Influence of Endorser Credibility on Brand Placements in Reality Shows through Placement Appeal: Emotional Vs Rational Appeal by Natarajan, Thamaraiselvan, Jayapal, Jegan, Jegan, Sinthubairavi, Gangadharan, Nakul, Thamaraiselvan, Poongkundran

Product placement disclosures: Exploring the moderating effect of placement frequency on brand responses via persuasion knowledge by Matthes, Jörg, Naderer, Brigitte

Placing snacks in children's movies: cognitive, evaluative, and conative effects of product placements with character product interaction by Naderer, Brigitte, Matthes, Jörg, Zeller, Patrick

Product placement 2.0: “Do Brands Need Influencers, or Do Influencers Need Brands?” by Jin, S. Venus, Muqaddam, Aziz

The Effects of Content Likeability, Content Credibility, and Social Media Engagement on Users' Acceptance of Product Placement in Mobile Social Networks by Wai Lai, Ivan Ka, Liu, Yide

Audience Response to Product Placements: An Integrative Framework and Future Research Agenda by Balasubramanian, Siva K., Karrh, James A., Patwardhan, Hemant

The Television Cult: Prevalence of Brand Placements in an Indian Reality Show by Natarajan, Thamaraiselvan, Jayapal, Jegan, Gangadharan, Nakul

Advertising literacy training: The immediate versus delayed effects on children’s responses to product placement by De Jans, Steffi, Hudders, Liselot, Cauberghe, Veroline

Impacto del anuncio comercial desde la actitud y contenido de los YouTubers by Larios-Gómez, Emigdio, Fischer, Laura

Product placement inverso y storydoing como herramientas para la construcción de marca: el caso pionero de IKEA by ´Álvarez-Rodríguez, Víctor, Selva-Ruiz, David

The survival strategy of branded content in the over-the-top (OTT) environment: Eye-tracking and Q-methodology approach in digital product placement by Kim, Tae-Yang, Shin, Dong-Hee

Branding in fictional and virtual environments: Introducing a new conceptual domain and research agenda by Muzellec, Laurent, Lynn, Theodore, Lambkin, Mary

The expanded narratives through the reverse product placement: the case of NikeMAG shoes by Álvarez Rodríguez, Víctor

Product Placement On Indonesian Rap Song by Cokki, Sharon Nathania, Haris Maupa

Israeli media reality vs. consumer attitudes: TV viewers' ethical perceptions and attitudes towards regulation of embedded paid content by Zimand-Sheiner, Dorit, Lahav, Tamar

Leveraged marketing communications: a framework for explaining the effects of secondary brand associations by Bergkvist, Lars, Taylor, Charles R.

Product Placement Cost in Selected Czech SMEs by Kramolis, Jan, Drabkova, Martina