Search Results - Pruden, Douglas
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Controlling the grapevine
Published in Marketing management (Chicago, Ill.)Get full text
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Retention marketing gains spotlight, but does reality match philosophy?
Published in Brandweek (New York, N.Y.)Get full text
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Customer research, not marketing research
Published in Marketing research (Chicago, Ill.)Get full text
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Using aftermarketing to maintain a customer base
Published in Retail merchandiserGet full text
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