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Mitigating risk in ecommerce transactions: perceptions of information credibility and the role of user-generated ratings in product quality and purchase intention
by
Flanagin, Andrew J.
,
Metzger, Miriam J.
,
Pure, Rebekah
,
Markov, Alex
,
Hartsell, Ethan
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Electronic commerce research
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User-Generated Ratings and the Evaluation of Credibility and Product Quality in Ecommerce Transactions
by
Flanagin, Andrew J
,
Metzger, Miriam J
,
Pure, Rebekah
,
Markov, Alex
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