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The RFMRv Model for Customer Segmentation Based on the Referral Value
by
Mirfakhraei, Shokooh
,
Abdolvand, Neda
,
Rajaei Harandi, Saeedeh
Published in
Iranian journal of management studies
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Interdisciplinary Journal Of Management Studies
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Iranian Journal Of Management Studies
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Advertising Campaigns
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Behavior
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Business & Economics
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Clustering
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Communication
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Consumer Behavior
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Consumers
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Customers
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Decision Making
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Management
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Market Segmentation
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Marketing
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Marketing Research
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Purchase Intention
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Purchasing
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Referral Value
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Rfmrv Model
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