Understanding the Role of Artificial Intelligence in Personalized Engagement Marketing by Kumar, V., Rajan, Bharath, Venkatesan, Rajkumar, Lecinski, Jim

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Creating and Managing Value in Indian Management Education by Salunkhe, Uday, Rajan, Bharath, Natarajan, Sujatha

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Tracing the evolution of the marketing discipline through the lens of theory and Practice: A journal-centric view by Kumar, V., Rajan, Bharath, Gupta, Shaphali

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Understanding customer engagement in family firms: A conceptual framework by Rajan, Bharath, Salunkhe, Uday, Kumar, V.

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Customer engagement in service by Kumar, V., Rajan, Bharath, Gupta, Shaphali, Pozza, Ilaria Dalla

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Understanding firm survival in a global crisis by Salunkhe, Uday, Rajan, Bharath, Kumar, V.

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Transformative Marketing Education: Drivers, Outcomes, and Research Agenda by Kumar, V., Rajan, Bharath, Garg, Vivek

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Relating the dark side of new‐age technologies and customer technostress by Kumar, V., Rajan, Bharath, Salunkhe, Uday, Joag, Shreekant G.

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Social coupons as a marketing strategy: a multifaceted perspective by Kumar, V., Rajan, Bharath

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EXPRESS: Generative AI in Marketing: Promises, Perils, and Public Policy Implications by Kumar, V., Kotler, Philip, Gupta, Shaphali, Rajan, Bharath

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Establishing Profitable Customer Loyalty for Multinational Companies in the Emerging Economies: A Conceptual Framework by Kumar, V., Sharma, Amalesh, Shah, Riddhi, Rajan, Bharath

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The Perils of Social Coupon Campaigns by Kumar, V, Rajan, Bharath

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What’s in It for Me? The Creation and Destruction of Value for Firms from Stakeholders by Kumar, V., Rajan, Bharath

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Establishing brand equity among business-to-business referral sources in the emerging markets: The case of specialty medical practice by Kumar, V., Cohen, Greg S., Rajan, Bharath

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Profitable customer management: measuring and maximizing customer lifetime value by Kumar, V, Rajan, Bharath

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Nurturing the right customers: by measuring and improving customer lifetime value, you'll be able to grow your most profitable customers by Kumar, V, Rajan, Bharath

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Nurturing the Right Customers by Kumar, V, Rajan, Bharath

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Evaluation of myofibroblasts by expression of alpha smooth muscle actin: a marker in fibrosis, dysplasia and carcinoma by Rao K, Bharath, Malathi, N, Narashiman, Sangeetha, Rajan, Sharada T

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Co-Benefits of Largescale Organic farming On huMan health (BLOOM): Protocol for a cluster-randomised controlled evaluation of the Andhra Pradesh Community-managed Natural Farming p... by Jaacks, Lindsay M, Bliznashka, Lilia, Craig, Peter, Eddleston, Michael, Gathorne-Hardy, Alfred, Kumar, Ranjit, Mohan, Sailesh, Norrie, John, Rajan, Sheril, Roy, Aditi, Yandrapu, Bharath, Srinivasapura Venkateshmurthy, Nikhil, Prabhakaran, Poornima

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Soft Elastomeric Capacitor Network for Strain Sensing Over Large Surfaces by Laflamme, Simon, Saleem, Hussam S., Vasan, Bharath K., Geiger, Randall L., Degang Chen, Kessler, Michael R., Rajan, Krishna

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