Search Results - Rakshit, Krishanu

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  1. 1
    Bidding for an optimal portfolio of keywords in sponsored search advertising: From generic to branded keywords

    Bidding for an optimal portfolio of keywords in sponsored search advertising: From generic to branded keywords by Tunuguntla, Vaishnavi, Rakshit, Krishanu, Basu, Preetam

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  2. 2
    Exploring the antecedents for hospitality reviewers’ trustworthiness and its impact on business patronage

    Exploring the antecedents for hospitality reviewers’ trustworthiness and its impact on business patronage by Chatterjee, Swagato, Rakshit, Krishanu, Mandal, Prasenjit

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  3. 3
    Going cashless: Change in institutional logic and consumption practices in the face of institutional disruption

    Going cashless: Change in institutional logic and consumption practices in the face of institutional disruption by Shekhar, Sudhanshu, Manoharan, Bhupesh, Rakshit, Krishanu

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  4. 4
    Sponsored search advertising and dynamic pricing for perishable products under inventory-linked customer willingness to pay

    Sponsored search advertising and dynamic pricing for perishable products under inventory-linked customer willingness to pay by Tunuguntla, Vaishnavi, Basu, Preetam, Rakshit, Krishanu, Ghosh, Debabrata

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  5. 5
    Sponsored search advertising and inventory replenishment: a decision support framework for an online retailer

    Sponsored search advertising and inventory replenishment: a decision support framework for an online retailer by Tunuguntla, Vaishnavi, Basu, Preetam, Rakshit, Krishanu, Papadopoulos, Thanos

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  6. 6
    Attribute ratings and their impact on attraction and compromise effects

    Attribute ratings and their impact on attraction and compromise effects by Banerjee, Pronobesh, Rakshit, Krishanu, Mishra, Sanjay, Masters, Tamara

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  7. 7
    Mythologizing the Dark Knight: A Process Enquiry

    Mythologizing the Dark Knight: A Process Enquiry by Shinde, Saurabh, Rakshit, Krishanu

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  8. 8
    Kawaii Women: Empowered, or, Entrapped?

    Kawaii Women: Empowered, or, Entrapped? by Kansal, Aparna, Rakshit, Krishanu

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  9. 9
    Hybrid organization deconstructed: A bibliographic investigation into the origins, development, and future of the research domain

    Hybrid organization deconstructed: A bibliographic investigation into the origins, development, and future of the research domain by Kumar Hota, Pradeep, Manoharan, Bhupesh, Rakshit, Krishanu, Panigrahi, Padmanetri

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  10. 10
    Digital technology-enabled transformative consumer responsibilisation: a case study

    Digital technology-enabled transformative consumer responsibilisation: a case study by Parth, Shalini, Manoharan, Bhupesh, Parthiban, Rishikesan, Qureshi, Israr, Bhatt, Babita, Rakshit, Krishanu

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  11. 11
    Enhanced thermoelectric performance of template based nanostructured polyaniline

    Enhanced thermoelectric performance of template based nanostructured polyaniline by Maity, Shilpa, Rakshit, Subhra, Das, Sukhen, Chatterjee, Krishanu

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