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Modeling social coupon redemption decisions of consumers in food industry: A machine learning perspective
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Ram, Pappu Kalyan
,
Pandey, Neeraj
,
Persis, Jinil
Published in
Technological forecasting & social change
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All about Social Coupons! Evolution, Review and Research Directions
by
Ram, Pappu Kalyan
,
Pandey, Neeraj
,
Paul, Justin
Published in
Marketing intelligence & planning
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