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A Study of Brand Image towards Customer's Satisfaction in the Malaysian Hotel Industry
by
Lahap, Johanudin
,
Ramli, Nur Safiah
,
Said, Noraslinda Mohd
,
Radzi, Salleh Mohd
,
Zain, Razlan Adli
Published in
Procedia, social and behavioral sciences
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Procedia, Social And Behavioral Sciences
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Brand Image
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Customer Satisfaction
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Environmental Sciences & Ecology
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Hotel Industry
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