Search Results - Rauwers, Fabienne

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  1. 1
    The impact of creative media advertising on consumer responses: two field experiments

    The impact of creative media advertising on consumer responses: two field experiments by Rauwers, Fabiënne, Remmelswaal, Paola, Fransen, Marieke L., Dahlén, Micael, van Noort, Guda

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  2. 2
    The effects of the integration of external and internal communication features in digital magazines on consumers' magazine attitude

    The effects of the integration of external and internal communication features in digital magazines on consumers' magazine attitude by Rauwers, Fabiënne, Voorveld, Hilde A.M., Neijens, Peter C.

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  3. 3
    Investigating the persuasive impact and underlying processes of interactive magazine ads in a real-life setting

    Investigating the persuasive impact and underlying processes of interactive magazine ads in a real-life setting by Rauwers, Fabiënne, Voorveld, Hilde A. M., Neijens, Peter C.

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  4. 4
    Explaining Perceived Interactivity Effects on Attitudinal Responses: A Field Experiment on the Impact of External and Internal Communication Features in Digital Magazines

    Explaining Perceived Interactivity Effects on Attitudinal Responses: A Field Experiment on the Impact of External and Internal Communication Features in Digital Magazines by Rauwers, Fabiënne, Voorveld, Hilde A. M, Neijens, Peter C

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  5. 5
    A multi-stakeholder approach to eHealth development: Promoting sustained healthy living among cardiovascular patients

    A multi-stakeholder approach to eHealth development: Promoting sustained healthy living among cardiovascular patients by Breeman, Linda D., Keesman, Mike, Atsma, Douwe E., Chavannes, Niels H., Janssen, Veronica, van Gemert-Pijnen, Lisette, Kemps, Hareld, Kraaij, Wessel, Rauwers, Fabienne, Reijnders, Thomas, Scholte op Reimer, Wilma, Wentzel, Jobke, Kraaijenhagen, Roderik A., Evers, Andrea W.M.

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