Search Results - Reidenbach, R. Eric

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  1. 1
    Some Initial Steps toward Improving the Measurement of Ethical Evaluations of Marketing Activities

    Some Initial Steps toward Improving the Measurement of Ethical Evaluations of Marketing Activities by Reidenbach, R. Eric, Robin, Donald P.

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  2. 2
    The perceived importance of an ethical issue as an influence on the ethical decision-making of ad managers

    The perceived importance of an ethical issue as an influence on the ethical decision-making of ad managers by Robin, Donald P., Reidenbach, R.Eric, Forrest, P.J.

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  3. 3
    An application and extension of a multidimensional ethics scale to selected marketing practices and marketing groups

    An application and extension of a multidimensional ethics scale to selected marketing practices and marketing groups by Reidenbach, R Eric, Robin, Donald P, Dawson, Lyndon

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  4. 4
    A Conceptual Model of Corporate Moral Development

    A Conceptual Model of Corporate Moral Development by Reidenbach, R. Eric, Robin, Donald P.

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  5. 5
    Exploring retail bank performance and new product development: A profile of industry practices

    Exploring retail bank performance and new product development: A profile of industry practices by Eric Reidenbach, R., Moak, Donald L.

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  6. 6
    Epistemological Structures in Marketing: Paradigms, Metaphors, and Marketing Ethics

    Epistemological Structures in Marketing: Paradigms, Metaphors, and Marketing Ethics by Eric Reidenbach, R., Robin, Donald P.

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  7. 7
    A Multidimensional Analysis of Selected Ethical Issues in Accounting

    A Multidimensional Analysis of Selected Ethical Issues in Accounting by Flory, Steven M., Phillips, Thomas J., Reidenbach, R. Eric, Robin, Donald P.

    Published in The Accounting review
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  8. 8
    THE SALES FORCE AS A MARKETING INTELLIGENCE SYSTEM

    THE SALES FORCE AS A MARKETING INTELLIGENCE SYSTEM by Festervand, Troy A., Grove, Stephen J., Eric Reidenbach, R.

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  9. 9
    Social Responsibility, Ethics, and Marketing Strategy: Closing the Gap between Concept and Application

    Social Responsibility, Ethics, and Marketing Strategy: Closing the Gap between Concept and Application by Robin, Donald P., Reidenbach, R. Eric

    Published in Journal of marketing
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  10. 10
    The Empirical Performance of Cognitive Moral Development in Predicting Behavioral Intent

    The Empirical Performance of Cognitive Moral Development in Predicting Behavioral Intent by Robin, Donald P., Gordon, Gus, Jordan, Charles, Reidenbach, R. Eric

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  11. 11
    Toward the Development of a Multidimensional Scale for Improving Evaluations of Business Ethics

    Toward the Development of a Multidimensional Scale for Improving Evaluations of Business Ethics by Reidenbach, R. E., Robin, D. P.

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  12. 12
    An exploration of rule configuration effects on the ethical decision processes of advertising professionals

    An exploration of rule configuration effects on the ethical decision processes of advertising professionals by LaFleur, Elizabeth K, Reidenbach, R Eric, Robin, Donald P, rest, Pj

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  13. 13
    A Comment on 'A Multidimensional Scale for Measuring Business Ethics: A Purification and Refinement'

    A Comment on 'A Multidimensional Scale for Measuring Business Ethics: A Purification and Refinement' by Reidenbach, R. Eric, Robin, Donald P.

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  14. 14
    A Response to "On Measuring Ethical Judgements"

    A Response to "On Measuring Ethical Judgements" by Reidenbach, R. Eric, Robin, Donald P.

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  15. 15
    Searching for a Place to Stand: Toward a Workable Ethical Philosophy for Marketing

    Searching for a Place to Stand: Toward a Workable Ethical Philosophy for Marketing by Robin, Donald P., Reidenbach, R. Eric

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  16. 16
    Identifying the Gaps in Ethical Perceptions between Managers and Salespersons: A Multidimensional Approach

    Identifying the Gaps in Ethical Perceptions between Managers and Salespersons: A Multidimensional Approach by Henthorne, Tony L., Robin, Donald P., Reidenbach, R. Eric

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  17. 17
    How concept knowledge affects concept evaluation

    How concept knowledge affects concept evaluation by Reidenbach, R. Eric, Grimes, Sharon

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  18. 18
    A Reply to "A Comment on 'A Multidimensional Analysis of Selected Ethical Issues in Accounting' "

    A Reply to "A Comment on 'A Multidimensional Analysis of Selected Ethical Issues in Accounting' " by Flory, Steven M., Phillips, Thomas J., Reidenbach, R. Eric, Robin, Donald P.

    Published in The Accounting review
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  19. 19
    Social Responsibility, Ethics, and Marketing Strategy: Closing the Gap between Concept and Application

    Social Responsibility, Ethics, and Marketing Strategy: Closing the Gap between Concept and Application by Robin, Donald P., Reidenbach, R. Eric

    Published in Journal of marketing
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  20. 20
    Not all CEOs are Created Equal as Advertising Spokespersons: Evaluating the Effective CEO Spokesperson

    Not all CEOs are Created Equal as Advertising Spokespersons: Evaluating the Effective CEO Spokesperson by Reidenbach, R. Eric, Pitts, Robert E.

    Published in Journal of advertising
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