Search Results - Relling, Marleen

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    Each can help or hurt: Negative and positive word of mouth in social network brand communities

    Each can help or hurt: Negative and positive word of mouth in social network brand communities by Relling, Marleen, Schnittka, Oliver, Sattler, Henrik, Johnen, Marius

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    Community Members' Perception of Brand Community Character: Construction and Validation of a New Scale

    Community Members' Perception of Brand Community Character: Construction and Validation of a New Scale by Relling, Marleen, Schnittka, Oliver, Ringle, Christian M., Sattler, Henrik, Johnen, Marius

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    The Antecedents of Consumer Participation in Consumption-related Communities: A Systematic Review of Prior Research

    The Antecedents of Consumer Participation in Consumption-related Communities: A Systematic Review of Prior Research by Relling, Marleen

    Published in Marketing (Munich)
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