Search Results - Rivera‐Guevarez, Rolando

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    When politicians as a product: Framing impact in decision making through the self‐concept physical of appearance and self‐congruency with the product gender

    When politicians as a product: Framing impact in decision making through the self‐concept physical of appearance and self‐congruency with the product gender by Flecha‐Ortiz, José A, Santos‐Corrada, Maria, Ortiz, Maribel, Rivera‐Guevarez, Rolando

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    Politics as a Spectacle: The Role of Advertising and Physical Image in Visualizing a Political Candidate as Merchandise and Their Impact on Voting Intentions

    Politics as a Spectacle: The Role of Advertising and Physical Image in Visualizing a Political Candidate as Merchandise and Their Impact on Voting Intentions by Ortiz, José A. Flecha, Guevarez, Rolando Rivera, Corrada, Maria Santos, Ortiz, Maribel

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