Search Results - Robaina-Calderín, Lorena

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  1. 1
    A social capital approach of market orientation in public non‐profit organizations: The case of blood transfusion centers in Spain

    A social capital approach of market orientation in public non‐profit organizations: The case of blood transfusion centers in Spain by Cruz Déniz‐Déniz, María, Martín‐Santana, Josefa D., Cabrera‐Suárez, María Katiuska, Robaina‐Calderín, Lorena

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  2. 2
    Immersive experiences as a resource for promoting museum tourism in the Z and millennials generations

    Immersive experiences as a resource for promoting museum tourism in the Z and millennials generations by Robaina-Calderín, Lorena, Martín-Santana, Josefa D., Muñoz-Leiva, Francisco

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  3. 3
    A review of research on neuromarketing using content analysis: key approaches and new avenues

    A review of research on neuromarketing using content analysis: key approaches and new avenues by Robaina-Calderín, Lorena, Martín-Santana, Josefa D.

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  4. 4
    Blood donation as a public service: Young citizens' prosocial behaviour

    Blood donation as a public service: Young citizens' prosocial behaviour by Robaina-Calderín, Lorena, Melián-Alzola, Lucía, Martín-Santana, Josefa D.

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  5. 5
    Prosocial customer in the public sector: A PLS-SEM analysis applied to blood donation (active donors)

    Prosocial customer in the public sector: A PLS-SEM analysis applied to blood donation (active donors) by Robaina-Calderín, Lorena, Martín-Santana, Josefa D., Melián-Alzola, Lucía

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  6. 6
    Knowing the Blood Nondonor to Activate Behaviour

    Knowing the Blood Nondonor to Activate Behaviour by Martín-Santana, Josefa D., Robaina-Calderín, Lorena, Reinares-Lara, Eva, Romero-Domínguez, Laura

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