Search Results - Roehm, Harper A

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  1. 1
    The influence of redemption time frame on responses to incentives

    The influence of redemption time frame on responses to incentives by Roehm, Michelle L., Roehm, Harper A.

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  2. 2
    Using advertising alignment to improve product placement effects on product choice: The power of facilitating analogies

    Using advertising alignment to improve product placement effects on product choice: The power of facilitating analogies by Roehm, Harper A., Roehm, Michelle L.

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  3. 3
    Revisiting the Effect of Positive Mood on Variety Seeking

    Revisiting the Effect of Positive Mood on Variety Seeking by Roehm Jr, Harper A., Roehm, Michelle L.

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  4. 4
    The relationship between packaging uniformity and variety seeking

    The relationship between packaging uniformity and variety seeking by Roehm, Michelle L., Roehm Jr, Harper A.

    Published in Psychology & marketing
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  5. 5
    Designing Loyalty-Building Programs for Packaged Goods Brands

    Designing Loyalty-Building Programs for Packaged Goods Brands by Roehm, Michelle L., Pullins, Ellen Bolman, Roehm, Harper A.

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  6. 6
    Consumer responses to parodic ads

    Consumer responses to parodic ads by Roehm, Michelle L., Roehm, Harper A.

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  7. 7
    Variety-Seeking and Time of Day: Why Leader Brands Hope Young Adults Shop in the Afternoon, but Follower Brands Hope for Morning

    Variety-Seeking and Time of Day: Why Leader Brands Hope Young Adults Shop in the Afternoon, but Follower Brands Hope for Morning by Roehm, Harper A., Roehm, Michelle L.

    Published in Marketing letters
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  8. 8
    Can brand encounters inspire flashbulb memories?

    Can brand encounters inspire flashbulb memories? by Roehm, Jr, Harper A., Roehm, Michelle L.

    Published in Psychology & marketing
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  9. 9
    Plugs versus placements: A comparison of alternatives for within-program brand exposure

    Plugs versus placements: A comparison of alternatives for within-program brand exposure by Roehm, Michelle L., Roehm Jr, Harper A., Boone, Derrick S.

    Published in Psychology & marketing
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  10. 10
    The hybrid split ad technique and onsite rewards

    The hybrid split ad technique and onsite rewards by Roehm Jr, Harper A., Roehm, Michelle L.

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  11. 11
    The Relationship between FSI Advertising Style and Coupon Redemption

    The Relationship between FSI Advertising Style and Coupon Redemption by Roehm, Harper A., Roehm, Michelle L.

    Published in Marketing letters
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  12. 12
    The Advantage of Hybrid Split Ads over Uninterrupted Ads and How to Augment It

    The Advantage of Hybrid Split Ads over Uninterrupted Ads and How to Augment It by Roehm, Michelle L., Roehm, Harper A.

    Published in Marketing letters
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  13. 13
    Do satisfied customers bad-mouth innovative products?

    Do satisfied customers bad-mouth innovative products? by Parthasarathy, Madhavan, Forlani, David

    Published in Psychology & marketing
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  14. 14
    Personality Correlates of Success in Total Quality Manufacturing

    Personality Correlates of Success in Total Quality Manufacturing by Hayes, Theodore L., Roehm, Harper A., Castellano, Joseph P.

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  15. 15
    Research in Behavioral Accounting Courses: An Approach

    Research in Behavioral Accounting Courses: An Approach by Castellano, Joseph F., Roehm, Harper A.

    Published in The Accounting review
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  16. 16
    SPC enhances ABC

    SPC enhances ABC by Crance, Joseph, Castellano, Joseph, Roehm, Harper A

    Published in Industrial Management
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  17. 17
    The Deming view of a business

    The Deming view of a business by Roehm, Harper A, Castellano, Joseph F

    Published in Quality progress
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  18. 18
    A user friendly financial reporting system

    A user friendly financial reporting system by Long, Jeffrey Alan, Castellano, Joseph F, Roehm, Harper A

    Published in Quality progress
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  19. 19
    An Exploratory Attribution Analysis of Attitudes Toward the World Wide Web as a Product Information Source

    An Exploratory Attribution Analysis of Attitudes Toward the World Wide Web as a Product Information Source by Peterman, Michelle L, Roehm, Harper A, Haugtvedt, Curtis P

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  20. 20
    How Corporate Culture Impacts Unethical Distortion of Financial Numbers

    How Corporate Culture Impacts Unethical Distortion of Financial Numbers by Castellano, Joseph F, Rosenzweig, Kenneth, Roehm, Harper A

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