Search Results - Rojas Lamorena, Álvaro J.

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  1. 1
    A review of three decades of academic research on brand equity: A bibliometric approach using co-word analysis and bibliographic coupling

    A review of three decades of academic research on brand equity: A bibliometric approach using co-word analysis and bibliographic coupling by Rojas-Lamorena, Álvaro J., Del Barrio-García, Salvador, Alcántara-Pilar, Juan Miguel

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  2. 2
    The relationship between brand experience and word-of-mouth in the TV-series sector: The moderating effect of culture and gender

    The relationship between brand experience and word-of-mouth in the TV-series sector: The moderating effect of culture and gender by Rojas-Lamorena, Álvaro J., Alcántara-Pilar, Juan Miguel, Rodríguez-López, María Eugenia

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    The future of TV-shopping: predicting user purchase intention through an extended technology acceptance model

    The future of TV-shopping: predicting user purchase intention through an extended technology acceptance model by Rodríguez-López, María Eugenia, Higueras-Castillo, Elena, Rojas-Lamorena, Álvaro J., Alcántara-Pilar, Juan Miguel

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  4. 4
    Sex, violence and stereotypes in the brand equity of a series. The case of Game of Thrones

    Sex, violence and stereotypes in the brand equity of a series. The case of Game of Thrones by Rojas Lamorena, Álvaro J., Alcántara Pilar, Juan Miguel, Rodríguez López, Mª Eugenia

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  5. 5
    Sexo, violencia y estereotipos en el brand equity de una serie. El caso de Juego de Tronos

    Sexo, violencia y estereotipos en el brand equity de una serie. El caso de Juego de Tronos by Rojas-Lamorena, Álvaro J, Alcántara-Pilar, Juan Miguel, Rodríguez-López, Ma Eugenia

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