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The Attitudes of Consumers toward Direct Advertising of Prescription Drugs
by
Morris, Louis A.
,
Brinberg, David
,
Ron Klimberg
,
Carole Rivera
,
Lloyd G. Millstein
Published in
Public health reports (1974)
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Miscomprehension Rates for Prescription Drug Advertisements
by
Morris, Louis A.
,
Brinberg, David
,
Klimberg, Ron
,
Rivera, Carole
,
Millstein, Lloyd G.
Published in
Current issues and research in advertising
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