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Role of Advertising and Promotion in Brand Equity Creation
by
Nikabadi, Mohsen Shafiei
,
Safui, Morteza Akbarzadeh
,
Agheshlouei, Hamed
Published in
Journal of promotion management
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Journal Of Promotion Management
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Advertising
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Advertising Campaigns
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Attitudes
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Brand Equity
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Brands
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Consumer Attitudes
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Consumers
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Equity
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Iran
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Markenimage
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Markenwert
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Product Quality
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Sales Promotion
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Sales Promotions
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Studies
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Survey Analysis
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Verkaufsförderung
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Werbung
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International Bibliography Of The Social Sciences (Ibss)
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Taylor & Francis
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