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What drives Muslims to boycott French brands? The moderating role of brand judgement and counterargument
by
Salma, Shofiya Yusri
,
Aji, Hendy Mustiko
Published in
Journal of Islamic marketing
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Journal Of Islamic Marketing
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Boycott
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Boycotts
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Brand Judgment
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Business
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Business & Economics
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Consumer Animosity
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Consumers
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Decision Making
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Frankreich
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French Brands
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Herkunftsbezeichnung
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Konsumentenboykott
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Konsumentenverhalten
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Markenartikel
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MarkenfĂĽhrung
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Markenimage
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Muhammad
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Muslims
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Perceived Efficacy
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Qualitative Research
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Emerald:jisc Collections:emerald Subject Collections He And Fe 2024-2026:Emerald Premier (Reading List)
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