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Motivation for buying branded items: a cross country application of maslows hierarchy of needs in consumer decision making
by
Asamoah, Emmanuel Selase
,
Chovancová, Miloslava
,
De Alwis, A Chamaru
,
Samarakoon, Mudiynsela Ajantha Kumara
,
Guo, Yiying
Published in
Scientific Papers of the University of Pardubice. Series D, Faculty of Economics and Administration
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Scientific Papers Of The University Of Pardubice. Series D, Faculty Of Economics And Administration
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Brands
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Consumer Behavior
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Decision Making
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Motivation
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