Search Results - Sambyal, Rachita

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    Brands are calling your AVATAR in Metaverse–A study to explore XR‐based gamification marketing activities & consumer‐based brand equity in virtual world

    Brands are calling your AVATAR in Metaverse–A study to explore XR‐based gamification marketing activities & consumer‐based brand equity in virtual world by Arya, Vikas, Sambyal, Rachita, Sharma, Anshuman, Dwivedi, Yogesh K

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    Value network partners' perception of co-creation and its impact on their satisfaction

    Value network partners' perception of co-creation and its impact on their satisfaction by Sambyal, Rachita, Rishi, Bikramjit, Mavi, Anupreet Kaur, Amandeep Singh Marwaha

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