Search Results - Sander F.M. Beckers

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    Good, better, engaged? The effect of company-initiated customer engagement behavior on shareholder value

    Good, better, engaged? The effect of company-initiated customer engagement behavior on shareholder value by Beckers, Sander F. M., van Doorn, Jenny, Verhoef, Peter C.

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    Consumer perceptions of service constellations: implications for service innovation

    Consumer perceptions of service constellations: implications for service innovation by van Riel, Allard C.R, Calabretta, Giulia, Driessen, Paul H, Hillebrand, Bas, Humphreys, Ashlee, Krafft, Manfred, Beckers, Sander F.M

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    Understand the Perils of Co-Creation

    Understand the Perils of Co-Creation by Verhoef, Peter C, Sander F.M. Beckers, Jenny van Doorn

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