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The impact of culture on millennials' attitudes towards luxury brands: evidence from Tokyo and Shanghai
by
Lu, Cheng
,
Sang, Zhencong
,
Song, Kun
,
Kikuchi, Kazuo
,
Machida, Ippei
Published in
Asia Pacific journal of marketing and logistics
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Asia Pacific Journal Of Marketing And Logistics
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Attitudes
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Collectivist-Individualistic
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Consumer Behavior
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Millennials
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