Search Results - Santana, Shelle

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  1. 1
    The Role of Gender in Pay-What-You-Want Contexts

    The Role of Gender in Pay-What-You-Want Contexts by Santana, Shelle, Morwitz, Vicki G.

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  2. 2
    Nostalgia: Triggers and its role on new product purchase intentions

    Nostalgia: Triggers and its role on new product purchase intentions by Xia, Lan, Wang, Joyce (Feng), Santana, Shelle

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  3. 3
    The Role of Numbers in the Customer Journey

    The Role of Numbers in the Customer Journey by Santana, Shelle, Thomas, Manoj, Morwitz, Vicki G.

    Published in Journal of retailing
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  4. 4
    Consumer Reactions to Drip Pricing

    Consumer Reactions to Drip Pricing by Santana, Shelle, Dallas, Steven K., Morwitz, Vicki G.

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  5. 5
    The platformed money ecosystem: Digital financial platforms, datafication, and reimagining financial well‐being

    The platformed money ecosystem: Digital financial platforms, datafication, and reimagining financial well‐being by Ekpo, Akon E., Drenten, Jenna, Albinsson, Pia A., Anong, Sophia, Appau, Samuelson, Chatterjee, Lagnajita, Dadzie, Charlene A., Echelbarger, Margaret, Muldrow, Adrienne, Ross, Spencer M., Santana, Shelle, Weinberger, Michelle F.

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  6. 6
    Europoly Money: How Do Tourists Convert Foreign Currencies to Make Spending Decisions?

    Europoly Money: How Do Tourists Convert Foreign Currencies to Make Spending Decisions? by Raghubir, Priya, Morwitz, Vicki G., Santana, Shelle

    Published in Journal of retailing
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  7. 7
    Beyond Clarity and Confusion: Affective Responses to Price Framing in the Airline Industry

    Beyond Clarity and Confusion: Affective Responses to Price Framing in the Airline Industry by Santana, Shelle, Morwitz, Vicki

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  8. 8
    Buying What You Can Get For Free: How Self-Presentation Motives Influence Payment Decisions in Pay-What-You-Want Contexts

    Buying What You Can Get For Free: How Self-Presentation Motives Influence Payment Decisions in Pay-What-You-Want Contexts by Santana, Shelle, Morwitz, Vicki

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  9. 9
    Europoly Money: the Impact of Currency Framing on Tourists' Spending Decisions

    Europoly Money: the Impact of Currency Framing on Tourists' Spending Decisions by Raghubir, Priya, Morwitz, Vicki, Santana, Shelle

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