Predicting the intention of generation M to choose family takaful and the role of halal certification by Farhat, Kashif, Aslam, Wajeeha, Sany Sanuri, Bin Mohd. Mokhtar

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Repurchase intention in sports brand industry in China: Attributes of live streamers and customer-to-customer interaction of live streaming e-commerce by Hui Li, Wang, Sanuri Mohd Mokhtar, Sany, Ahmad, Azanin

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Managing consumer-based brand equity through brand experience in Islamic banking by Altaf, Mohsin, Iqbal, Naveed, Mohd. Mokhtar, Sany Sanuri, Sial, Maqbool Hussain

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Connecting the Dots of Customer-Based Brand Equity to Brand Engagement: Using the Disjoint Two Stage Approach of PLS-SEM by Farhat, Kashif, Mohd Mokhtar, Sany Sanuri, Md. Salleh, Salniza

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CRM dimensions and performance of SMEs in Yemen: the moderating role of human capital by AlQershi, Nagwan Abdulwahab, Mokhtar, Sany Sanuri Mohd, Abas, Zakaria Bin

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Effect of perceived safety, procedural justice on domestic airline passengers of Nigeria by Muhammad Haliru, Sany Sanuri Mohd Mokhtar

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Moderating Role of Perceived Benefit on the Relationship between Attitude and Actual Purchase by Ismail, Sarina, Mohd Mokhtar, Sany Sanuri

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Ethical Marketing Practices viewed through Consumer Spectacles by Kumar, Pranav, Mokhtar, Sany Sanuri Mohd

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Employee critical psychological states as determinants of employee brand equity in banking: a multi-group analysis by Altaf, Mohsin, Sanuri Mohd Mokhtar, Sany, Hasmini Abd Ghani, Noor

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Malaysian SMEs m-commerce adoption: TAM 3, UTAUT 2 and TOE approach by Salimon, Maruf Gbadebo, Olanrewaju Kareem, Sany Sanuri Mohd Mokhtar, Aliyu, Olayemi Abdullateef, Jibril Adewale Bamgbade, Adeleke, Adekunle Qudus

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The mediating role of hedonic motivation on the relationship between adoption of e-banking and its determinants by Salimon, Maruf Gbadebo, Yusoff, Rushami Zien Bin, Mohd Mokhtar, Sany Sanuri

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The effects of customer focus on new product performance by Sanuri Mohd Mokhtar, Sany

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The influence of structural capital on the relationship between CRM implementation and the performance of manufacturing SMEs by AlQershi, Nagwan, Mokhtar, Sany Sanuri Mohd, Abas, Zakaria

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The Effect of Family, Peer, Behavior, Saving and Spending Behavior on Financial Literacy among Young Generations by Mohammed Esmail Alekam, Jamal, Salniza Bt Md. Salleh, Madya, Sanuri bin Mohd. Mokhtar, Sany

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Beyond Social Media Engagement: Holistic Digital Engagement and a Social Identity Perspective by Farhat, Kashif, Aslam, Wajeeha, Mokhtar, Sany Sanuri Mohd

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Exploring the Antecedents of Customer Loyalty in the Malaysian Retail Sector by Mohd Mokhtar, Sany Sanuri, Yusr, Maha Mohammed

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Role of brand experience and brand affect in creating brand engagement: a case of higher education institutions (HEIs) by Farhat, Kashif, Mokhtar, Sany Sanuri Mohd, Salleh, Salniza Bt. Md

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The impact of customer knowledge management, TQM and marketing capabilities on product innovation performance of Malaysian SMEs: an empirical study by Yusr, Maha Mohammed, Mokhtar, Sany Sanuri Mohd, Perumal, Selvan, Salimon, Maruf Gbadebo

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What Motivate Muslim Consumer to Patronage Islamic Based-Retail Store? by Mohd Fauzi, Waida Irani, Muhammad, Nazlida, Mohd Mokhtar, Sany Sanuri, Yusoff, Rushamie Zain

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A Forgotten Tale of Lurking Engagement and Social Media-Based Brand Communities by Farhat, Kashif, Aslam, Wajeeha, Mokhtar, Sany Sanuri Mohd, de Luna, Iviane Ramos

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