Search Results - Sarkar, Juhi G.

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    Impact of self‐brand connection on willingness to pay premium: Relevant mediators and moderators

    Impact of self‐brand connection on willingness to pay premium: Relevant mediators and moderators by Sarkar, Juhi G., Sreejesh, S., Sarkar, Abhigyan, Dwivedi, Yogesh K.

    Published in Psychology & marketing
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  2. 2
    Sweat it for sustainability: Impact of physical activity/exercise on sustainable consumption

    Sweat it for sustainability: Impact of physical activity/exercise on sustainable consumption by Sarkar, Juhi G., Sarkar, Abhigyan, Dwivedi, Yogesh K., Balaji, M. S.

    Published in Psychology & marketing
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