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    Consumer Responses to Visual Cues in Food Ads: Considering Endorser Body Size (In)Congruence with Healthy and Unhealthy Foods

    Consumer Responses to Visual Cues in Food Ads: Considering Endorser Body Size (In)Congruence with Healthy and Unhealthy Foods by Mundel, Juan, Stantz, Juliet, Deng, Tao, Sasiela, Niki, Mucci, Samantha

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