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Zero as a Special Price: The True Value of Free Products
by
Shampanier, Kristina
,
Mazar, Nina
,
Ariely, Dan
Published in
Marketing science (Providence, R.I.)
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When Retailing and Las Vegas Meet: Probabilistic Free Price Promotions
by
Mazar, Nina
,
Shampanier, Kristina
,
Ariely, Dan
Published in
Management science
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