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The impact of the magnitude of service failure and complaint handling on satisfaction and brand credibility in the banking industry
by
Shams, Ghazal
,
Rehman, Mohsin Abdur
,
Samad, Sarminah
,
Rather, Raouf Ahmad
Published in
Journal of financial services marketing
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Exploring customer’s mobile banking experiences and expectations among generations X, Y and Z
by
Shams, Ghazal
,
Rehman, Mohsin Abdur
,
Samad, Sarminah
,
Oikarinen, Eeva-Liisa
Published in
Journal of financial services marketing
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Hospitality-based service recovery, outcome favourability, satisfaction with service recovery and consequent customer loyalty: an empirical analysis
by
Shams, Ghazal
,
Rather, Raouf
,
Abdur Rehman, Mohsin
,
Lodhi, Rab Nawaz
Published in
Consumer Behavior in Tourism and Hospitality
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Let’s get acquainted: an empirical study on takaful customer-service provider relationships from Saudi Arabian perspectives
by
Osman, Ismah
,
Abdur Rehman, Mohsin
,
Mohy Ul Din, Sajid
,
Shams, Ghazal
,
Aziz, Khurram
Published in
Journal of Islamic marketing
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Revisiting the corporate image through service quality and relationship marketing: an empirical evidence from Malaysian and Saudi Arabian Takaful customers
by
Abdur Rehman, Mohsin
,
Khan, Sadaf
,
Osman, Ismah
,
Aziz, Khurram
,
Shams, Ghazal
Published in
Journal of Islamic accounting and business research
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Chatbots on the Frontline: The Imperative Shift From a “One-Size-Fits-All” Strategy Through Conversational Cues and Dialogue Designs
by
Shams, Ghazal
,
Kim, Kawon
Published in
Journal of hospitality & tourism research (Washington, D.C.)
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Enhancing service recovery satisfaction with chatbots: The role of humor and informal language
by
Shams, Ghazal
,
Kim, Kawon Kathy
,
Kim, Kaeun
Published in
International journal of hospitality management
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Precise Statistical Approach for Leaf Segmentation
by
Ghazal, Mohammed
,
Mahmoud, Ali
,
Shalaby, Ahmed
,
Shaker, Shams
,
Khelifi, Adel
,
El-Baz, Ayman
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