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An empirical study on CRM as a tool to assess customer satisfaction for banks - A comparison of Public sector bank with a Private sector bank
by
Roy, Reena
,
Vaijayanthi, P.
,
Shreenivasan, K. A.
,
Preetha, H.
,
Sinha6, Shivangi
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Banking
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Computer Science, Information Systems
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Ieee Electronic Library (Iel) Conference Proceedings
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