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Explorando os antecedentes da lealdade na perspectiva do consumidor varejista de e-commerce no Brasil
by
Souza, Fernanda Caroline Pantoja
,
Souza Júnior, Armando Araújo de
,
Petry, Jonas Fernando
,
Soares Filho, Afrânio De Amorim Francisco
Published in
Revista brasileira de marketing
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Exploring the antecedents of loyalty from the perspective of the e-commerce retail customer in Brazil
by
Fernanda Caroline Pantoja Souza
,
Armando Araújo de Souza Júnior
,
Petry, Jonas Fernando
,
Afrânio de Amorim Francisco Soares Filho
Published in
Revista brasileira de marketing
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Electronic Commerce
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Purchase Intention
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Brand Loyalty
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Customer Satisfaction
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