Search Results - Sparks, Johnny V.

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  1. 1
    The effect of exposure to sexual appeals in advertisements on memory, attitude, and purchase intention: a meta-analytic review

    The effect of exposure to sexual appeals in advertisements on memory, attitude, and purchase intention: a meta-analytic review by Wirtz, John G., Sparks, Johnny V., Zimbres, Thais M.

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  2. 2
    Motivated Processing of Peripheral Advertising Information in Video Games

    Motivated Processing of Peripheral Advertising Information in Video Games by Chung, Sungwon, Sparks, Johnny V.

    Published in Communication research
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  3. 3
    Mechanisms Underlying the Effects of Sexy and Humorous Content in Advertisements

    Mechanisms Underlying the Effects of Sexy and Humorous Content in Advertisements by Sparks, Johnny V., Lang, Annie

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  4. 4
    The Effects of Psychobiological Motivational Traits on Memory of In-Game Advertising Messages

    The Effects of Psychobiological Motivational Traits on Memory of In-Game Advertising Messages by Sparks, Johnny V., Chung, Sungwon

    Published in Psychology & marketing
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  5. 5
    An Initial Examination of the Post-Auricular Reflex as a Physiological Indicator of Appetitive Activation during Television Viewing

    An Initial Examination of the Post-Auricular Reflex as a Physiological Indicator of Appetitive Activation during Television Viewing by Sparks, Johnny V., Lang, Annie

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  6. 6
    Turning Sexual Science Into News: Sex Research and the Media

    Turning Sexual Science Into News: Sex Research and the Media by McBride, Kimberly R., Sanders, Stephanie A., Janssen, Erick, Grabe, Maria Elizabeth, Bass, Jennifer, Sparks, Johnny V., Brown, Trevor R., Heiman, Julia R.

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  7. 7
    The Motivation Activation Measure (MAM): How Well Does MAM Predict Individual Differences in Physiological Indicators of Appetitive and Aversive Activation?

    The Motivation Activation Measure (MAM): How Well Does MAM Predict Individual Differences in Physiological Indicators of Appetitive and Aversive Activation? by Lang, Annie, Bradley, Samuel D., Sparks, Johnny V., Lee, Sungkyoung

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  8. 8
    Leveraging inter-individual transcriptional correlation structure to infer discrete signaling mechanisms across metabolic tissues

    Leveraging inter-individual transcriptional correlation structure to infer discrete signaling mechanisms across metabolic tissues by Zhou, Mingqi, Tamburini, Ian, Van, Cassandra, Molendijk, Jeffrey, Nguyen, Christy M, Chang, Ivan Yao-Yi, Johnson, Casey, Velez, Leandro M, Cheon, Youngseo, Yeo, Reichelle, Bae, Hosung, Le, Johnny, Larson, Natalie, Pulido, Ron, Nascimento-Filho, Carlos H V, Jang, Cholsoon, Marazzi, Ivan, Justice, Jamie, Pannunzio, Nicholas, Hevener, Andrea L, Sparks, Lauren, Kershaw, Erin, Nicholas, Dequina, Parker, Benjamin L, Masri, Selma, Seldin, Marcus M

    Published in eLife
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  9. 9
    Leveraging inter-individual transcriptional correlation structure to infer discrete signaling mechanisms across metabolic tissues

    Leveraging inter-individual transcriptional correlation structure to infer discrete signaling mechanisms across metabolic tissues by Zhou, Mingqi, Tamburini, Ian, Van, Cassandra, Molendijk, Jeffrey, Nguyen, Christy M, Chang, Ivan Yao-Yi, Johnson, Casey, Velez, Leandro M, Cheon, Youngseo, Yeo, Reichelle, Bae, Hosung, Le, Johnny, Larson, Natalie, Pulido, Ron, Nascimento-Filho, Carlos HV, Jang, Cholsoon, Marazzi, Ivan, Justice, Jamie, Pannunzio, Nicholas, Hevener, Andrea L, Sparks, Lauren, Kershaw, Erin E, Nicholas, Dequina, Parker, Benjamin L, Masri, Selma, Seldin, Marcus M

    Published in eLife
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