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Linkage Between Brand Value and Firm Performance: An Empirical Examination Using Fuzzy Set Qualitative Comparative Analysis
by
Bhaskaran, Rajesh Kumar
,
Sujit, Koyilathumpaday Sukumaran
,
Waheed, Kareem Abdul
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Brand Value
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Comparative Analysis
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Firm Performance
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Fsqca
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Interbrand
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