Search Results - Sweeney, Jillian Carol

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  1. 1
    Does well-being differ across customer value cocreation practice styles? An empirical study in a chronic health context

    Does well-being differ across customer value cocreation practice styles? An empirical study in a chronic health context by Pham, Tram-Anh Ngoc, Sweeney, Jillian Carol, Soutar, Geoffrey Norman

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  2. 2
    Customer effort in mandatory and voluntary value cocreation: a study in a health care context

    Customer effort in mandatory and voluntary value cocreation: a study in a health care context by Pham, Tram-Anh Ngoc, Sweeney, Jillian Carol, Soutar, Geoffrey Norma

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  3. 3
    Brand personality: Exploring the potential to move from factor analytical to circumplex models

    Brand personality: Exploring the potential to move from factor analytical to circumplex models by Sweeney, Jillian C., Brandon, Carol

    Published in Psychology & marketing
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  4. 4
    Brand personality: Exploring the potential to move from factor analytical to circumplex models

    Brand personality: Exploring the potential to move from factor analytical to circumplex models by Sweeney, Jillian C, Brandon, Carol

    Published in Psychology & marketing
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