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The Decision to Donate Blood Again: Investigating Donor Retention
by
Atwood, April
,
Bier, Tracy
,
Carter, William
,
Tausend, Sandra
,
Myer, Dee
Published in
Advances in consumer research
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Special Session Summary: Understanding Donation Behavior: Strategic Implications from Consumer Research
by
Peltier, James W
,
Atwood, April
,
Bayless, Lynora
,
Bier, Tracy
,
Carter, William
,
Cole, Catherine
,
Huneke, Mary
,
Murphy, Patrick
,
Myer, Dee
,
Schilbrowsky, John A
,
Tausend, Sandra
Published in
Advances in consumer research
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