Search Results - Teerling, Marije

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  1. 1
    The Multilevel Nature of Customer Experience Research: An Integrative Review and Research Agenda

    The Multilevel Nature of Customer Experience Research: An Integrative Review and Research Agenda by Kranzbühler, Anne‐Madeleine, Kleijnen, Mirella H.P., Morgan, Robert E., Teerling, Marije

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  2. 2
    Does Online Information Drive Offline Revenues?: Only for Specific Products and Consumer Segments

    Does Online Information Drive Offline Revenues?: Only for Specific Products and Consumer Segments by Pauwels, Koen, Leeflang, Peter SH, Teerling, Marije L, Huizingh, KR Eelko

    Published in Journal of retailing
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  3. 3
    Multichannel marketing: An experiment on guiding citizens to the electronic channels

    Multichannel marketing: An experiment on guiding citizens to the electronic channels by Teerling, Marije L., Pieterson, Willem

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  4. 4
    Challenges and Opportunities in Multichannel Customer Management

    Challenges and Opportunities in Multichannel Customer Management by Neslin, Scott A., Grewal, Dhruv, Leghorn, Robert, Shankar, Venkatesh, Teerling, Marije L., Thomas, Jacquelyn S., Verhoef, Peter C.

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  5. 5
    Influencing citizen behavior: Experiences from multichannel marketing pilot projects

    Influencing citizen behavior: Experiences from multichannel marketing pilot projects by van de Wijngaert, Lidwien, Pieterson, Willem, Teerling, Marije L.

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  6. 6
    How to improve e-government use: An empirical examination of multichannel marketing instruments

    How to improve e-government use: An empirical examination of multichannel marketing instruments by Teerling, Marije L., Pieterson, Willem

    Published in Information polity
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  7. 7
    The impact of the introduction and use of an informational website on offline customer buying behavior

    The impact of the introduction and use of an informational website on offline customer buying behavior by van Nierop, J.E.M., Leeflang, P.S.H., Teerling, M.L., Huizingh, K.R.E.

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  8. 8
    When Similarity Beats Expertise-Differential Effects of Patient and Expert Ratings on Physician Choice: Field and Experimental Study

    When Similarity Beats Expertise-Differential Effects of Patient and Expert Ratings on Physician Choice: Field and Experimental Study by Kranzbühler, Anne-Madeleine, Kleijnen, Mirella H P, Verlegh, Peeter W J, Teerling, Marije

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  9. 9
    Does Online Information Drive Offline Revenues?

    Does Online Information Drive Offline Revenues? by Pauwels, Koen, Leeflang, Peter S.H., Teerling, Marije L., Huizingh, K.R. Eelko

    Published in Journal of retailing
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  10. 10
    Government Multichannel Marketing: How to Seduce Citizens to the Web Channels?

    Government Multichannel Marketing: How to Seduce Citizens to the Web Channels? by Teerling, M.L., Pieterson, W.

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  11. 11
    Bundled Mobile Services: The Impact on Consumers' Intention to Adopt

    Bundled Mobile Services: The Impact on Consumers' Intention to Adopt by Teerling, M.L., Haaker, T., de Vos, H., Kleijnen, M.

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