Search Results - Thai, Trung Dam-Huy

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  1. 1
    Investigating the effect of social endorsement on customer brand relationships by using statistical analysis and fuzzy set qualitative comparative analysis (fsQCA)

    Investigating the effect of social endorsement on customer brand relationships by using statistical analysis and fuzzy set qualitative comparative analysis (fsQCA) by Thai, Trung Dam-Huy, Wang, Tien

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  2. 2
    Unveiling the effect of benign and malicious envy toward social media influencers on brand choice

    Unveiling the effect of benign and malicious envy toward social media influencers on brand choice by Wang, Tien, Thai, Trung Dam-Huy, Yeh, Ralph Keng-Jung, Tamariz Fadic, Camila

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  3. 3
    The roles of internal marketing and person-organization fit in hospitality employees’ life satisfaction: an integration of work and nonwork domains

    The roles of internal marketing and person-organization fit in hospitality employees’ life satisfaction: an integration of work and nonwork domains by Thai, Trung Dam-Huy, Nguyen, Tin Trung, Wen-Kuo, Chen, Au Due Tang

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  4. 4
    Turning social endorsement into brand passion

    Turning social endorsement into brand passion by Wang, Tien, Thai, Trung Dam-Huy, Ly, Pham Thi Minh, Chi, Tran Phuong

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  5. 5
    Perceived customer journey innovativeness and customer satisfaction: a mixed-method approach

    Perceived customer journey innovativeness and customer satisfaction: a mixed-method approach by Vo-Thanh, Tan, Zaman, Mustafeed, Thai, Trung Dam-Huy, Hasan, Rajibul, Senbeto, Dagnachew Leta

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  6. 6
    Approach or avoid? The dualistic effects of envy on social media users’ behavioral intention

    Approach or avoid? The dualistic effects of envy on social media users’ behavioral intention by Wang, Tien, Mai, Xuan Tai, Thai, Trung Dam-Huy

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  7. 7
    We “like” to value the brand: a mixed-method study

    We “like” to value the brand: a mixed-method study by Thai, Trung Dam-Huy, Wang, Tien, Nguyen, Tin Trung

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  8. 8
    Academic community engagement on social networking sites, creative behaviour and work performance: The mediating mechanisms of knowledge sharing and relationship quality

    Academic community engagement on social networking sites, creative behaviour and work performance: The mediating mechanisms of knowledge sharing and relationship quality by Nguyen, Ninh, Dang-Van, Thac, Vo-Thanh, Tan, Thai, Trung Dam-Huy, Nguyen, Hoang Viet

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