Search Results - Thompson, Debora Viana

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  1. 1
    The Effects of Information Processing Mode on Consumers’ Responses to Comparative Advertising

    The Effects of Information Processing Mode on Consumers’ Responses to Comparative Advertising by Thompson, Debora Viana, Hamilton, Rebecca W.

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  2. 2
    Is There a Substitute for Direct Experience? Comparing Consumers’ Preferences after Direct and Indirect Product Experiences

    Is There a Substitute for Direct Experience? Comparing Consumers’ Preferences after Direct and Indirect Product Experiences by Hamilton, Rebecca W., Thompson, Debora Viana

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  3. 3
    Feature Fatigue: When Product Capabilities Become Too Much of a Good Thing

    Feature Fatigue: When Product Capabilities Become Too Much of a Good Thing by Thompson, Debora Viana, Hamilton, Rebecca W., Rust, Roland T.

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  4. 4
    When Mental Simulation Hinders Behavior: The Effects of Process‐Oriented Thinking on Decision Difficulty and Performance

    When Mental Simulation Hinders Behavior: The Effects of Process‐Oriented Thinking on Decision Difficulty and Performance by Thompson, Debora Viana, Hamilton, Rebecca W., Petrova, Petia K.

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  5. 5
    The business value of e-government for small firms

    The business value of e-government for small firms by Viana Thompson, Debora, Rust, Roland T, Rhoda, Jeffrey

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  6. 6
    Defeating feature fatigue

    Defeating feature fatigue by Rust, Roland T, Thompson, Debora Viana, Hamilton, Rebecca W

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  7. 7
    Is There a Substitute for Direct Experience? Comparing Consumers' Perfrerences after Direct and Indirect Product Experiences

    Is There a Substitute for Direct Experience? Comparing Consumers' Perfrerences after Direct and Indirect Product Experiences by Hamilton, Rebecca W, Debora Viana Thompson

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  8. 8
    The Social Utility of Feature Creep

    The Social Utility of Feature Creep by Thompson, Debora Viana, Norton, Michael I

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    Conference Proceeding
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  9. 9
    The business value of egovernment for small firms

    The business value of egovernment for small firms by Viana Thompson, Debora, Rust, Roland T., Rhoda, Jeffrey

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