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Uniqueness Perception and Willingness to Buy Protected Geographical Origin Versus Doppelgänger Brands
by
Neciunskas, Paulius
,
Tomaševičiūtė, Laura
,
Kazlauskė, Dovilė
,
Gineikienė, Justina
,
Kazlauskaitė, Rūta
Published in
Organizations and markets in emerging economies
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Uniqueness Perception and Willingness to Buy Protected Geographical Origin Versus Doppelgänger Brands
by
Neciunskas, Paulius
,
Tomaševičiūtė, Laura
,
Kazlauskė, Dovilė
,
Gineikienė, Justina
,
Kazlauskaitė , Rūta
Published in
Organizations and markets in emerging economies
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Article
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Organizations And Markets In Emerging Economies
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Behaviorism
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Consumer Behavior
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Decision Making
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Doppelgänger Product
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Protected Geographical Origin
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