Search Results - Toung, Chung‐Lin

  • Showing 1 - 4 results of 4
Refine Results
  1. 1
    Effects of interaction between brand positioning and chatbot conversational style on perceived fit and brand attitudes

    Effects of interaction between brand positioning and chatbot conversational style on perceived fit and brand attitudes by Cheng, Li‐Keng, Toung, Chung‐Lin

    Published in Psychology & marketing
    Get full text
    Items that this one cites
    Article
    Save to List
    Saved in:
  2. 2
    Are celebrities accountable for the misconduct of their fans?

    Are celebrities accountable for the misconduct of their fans? by Cheng, Li‐Keng, Toung, Chung‐Lin

    Published in Psychology & marketing
    Get full text
    Items that this one cites
    Items that cite this one
    Article
    Save to List
    Saved in:
  3. 3
    More fluency of the mental imagery, more effective?

    More fluency of the mental imagery, more effective? by Cheng, Li-Keng, Toung, Chung-Lin

    Get full text
    Items that this one cites
    Items that cite this one
    Article
    Save to List
    Saved in:
  4. 4
    Consumer reactions to attacks against cherished brands

    Consumer reactions to attacks against cherished brands by Cheng, Li Keng, Toung, Chung-Lin

    Get full text
    Items that this one cites
    Article
    Save to List
    Saved in:

Search Tools: